Startups Serving The Elderly Are Tech’s Next Big Market

Here’s some news we feel is very positive. The rapidly-growing population of aging tech users is creating a new wave of software startups catering specifically to seniors. We will keep an eye on this trend and share news.

Read the post below!


Tech is taking note of seniors, a group of potential users often dismissed by the industry. And for any of us who have been called to help an older relative with technology, the stereotypes concerning an elder’s use of technology are familiar.

But while aging adults aren’t the target of Silicon Valley’s latest dating or service apps, trends suggest that aging Americans are on board with their younger counterparts. And there’s tech being built that caters to them.

Growing Old And ProfitableStartups Serving The Elderly Are Tech’s Next Big Market

“Older adults face some unique challenges that other groups don’t face, and that they do face unique barriers to increase adoption,” Smith, author of the Pew survey, told Crunchbase News. “At the same time, once they’re able to overcome those challenges, we really see them being more receptive to it.”

“Older adults face some unique challenges that other groups don’t face, and that they do face unique barriers to increase adoption,” Smith, author of the Pew survey, told Crunchbase News. “At the same time, once they’re able to overcome those challenges, we really see them being more receptive to it.”

USC professor Maryalice Jordan-Marsh of the School of Social Work’s Department of Adults and Healthy Aging—who has worked with a team to develop virtual learning games for older adults and the disabled—agrees. “Part of the dilemma is that some of them try to take a small step and get drowned in it, so it’s scary.”

The rapidly-growing population of aging tech users has helped launch a wave of software startups catering specifically to this group’s needs. San Francisco-based companies like Honor and Renew have created platforms aimed to solve the often daunting problems of aging with success.

The rapidly-growing population of aging tech users has helped launch a wave of software startups catering specifically to this group’s needs. San Francisco-based companies like Honor and Renew have created platforms aimed to solve the often daunting problems of aging with success.

The rapidly-growing population of aging tech users has helped launch a wave of software startups catering specifically to this group’s needs. San Francisco-based companies like Honor and Renew have created platforms aimed to solve the often daunting problems of aging with success.

Honor Founder and CEO Seth Sternberg told us that investors are realizing just how much potential this market holds. The startup, which provides custom home care through skilled caregivers, recently closed a Series C round. It has raised a total of $115 million in funding in just four years.

This makes the company an outlier. Startups aimed at the 65-plus users only attracted about 0.7 percent of venture capital, Sternberg explained. He also admitted Honor “found some obstacles” when funding its Series A back in 2014.

Tech is taking note of seniors, a group of potential users often dismissed by the industry. And for any of us who have been called to help an older relative with technology, the stereotypes concerning an elder’s use of technology are familiar. But while aging adults aren’t the target […]


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