Studies are showing that older adults will be increasingly vulnerable to privacy hacks. Protecting our data privacy in dominant tools like Facebook and Instagram, Google, Twitter, and Youtube are inadequate.
As more older adults are encouraged to go online and use tools that involve family photo and video sharing, what else is being shared by these big companies?
Plus, unless the press catches wind of the breeches, we may not even know what is going on at all with our data.
Very few are watching out for older adults in the online world of default sharing, especially with their health data. Yikes. It’s scary out there.
At HiLois the App for Seniors and Social Isolation, we take privacy very seriously. That’s our pledge to you.
Here’s more from the article from McMasters:
The irony, the irony – everyone saw Europe’s data privacy initiatives. Why has this taken so long here? In a word – lobbying. The congressional hearing droned on, and Mark Zuckerberg tried so hard not to sound condescending towards his techno-light questioners about the so-called ‘Facebook Scandal.’ Which could have been the Google scandal, the Twitter scandal, or even Amazon — consolidation of industry players and using the data to sell them (or make ads ‘more effective’) or as with Amazon, sell them more stuff. The real scandal? Not the Cambridge Analytica role, which didn’t exactly sneak around in the long-time and paid analysis of Facebook data. The real scandal might be last year’s $30 million of lobbying spent to avoid controls (and user protection) actions like those considered and in process in Europe.
What cannot be controlled – market domination. Unless the federal government gets more involved in oversight of acquisitions, useful software companies or services are perpetually driven out of business when the big guys swallow up the competition — What’s App, Instagram – did the government even peep when those deals happened? Or when they form into near-monopolies like Amazon. At the very most polite, a ‘smaller group of players’ (see proposed Walmart and Humana). Remember that Google gets 78% of all search ad dollars. That meets the definition of ‘dominant’ if not quite a monopoly – what happens when it is 90% or 95% — is that a monopoly? At that point, and when all other search ad dollars have evaporated, that is an Amazon moment – think book stores and the destruction of nationwide retail stores, say, in malls? Or auto parts?
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Tom Tressler is the director of customer development for HiLois. He has a rich background in healthcare and technology. He covers health, technology and healthy aging news for the HiLois blog.